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Jessi Duley – Founder Of BurnCycle

If you’re like me, one of the things that you love to do in Portland is staying in shape and one of the best ways to do that is to work out at BurnCycle. Owned by Jessi Duley, BurnCycle is kind of like going to the best dance club in Portland Oregon except when you go to this dance club you get your butt kicked because it’s all about interval training and a complete workout in 45 minutes.

Image credit – DRIVEN for Women

About Jessi Duley

She’s been one of the PDX areas top entrepreneurs for years and has had the privilege of earning other notable rankings including being named to the 40 under 40 lists but what really makes her tick?

BurnCycle founder Jessi Duley blazes through the health and fitness space like a meteor of unstoppable vitality. “I have an abundance of energy, and 99 percent of it is positive,” she says. “My gift to this world is my energy.” She’s just revving up to become one of Lululemon Athletica’s community ambassadors in NW Portland. Duley’s spark used to be spent in the production industry over nearly a decade in LA. “I was working 18-hour days. It’s easy to climb to the top when you have so much energy. But it wasn’t where I wanted to be. I bought I one-way ticket to Nepal. It was that snow globe moment: You turn your world upside down to shake the shit out of you and then see where everything lands.”

After the glitter settled, Duley finally returned to Portland and met her husband in a dive bar the very next day. Her mission to bring boutique spin classes to Portland was realized in 2013. “I wanted a workout that would melt my fucking face off,” she says. And apparently, she wasn’t alone, because BurnCycle opened a second location to accommodate an explosion of clientele in 2015. “It’s still just as amazing to go in every day. The shine has not dulled one bit for me. Or, it seems like, for Portland.” Duley’s devotees keep coming back for the camaraderie. “The whole world of fitness has become this perfection-oriented fishbowl of comparison, but we’re just down and dirty — like ‘Let’s just do the work,’” she says. “The way someone described my class was that I had the fury of a preacher and the mouth of a sailor. We’re just real.“


Three Kids And A Business Empire?

After building her business Empire and changing the lives of countless men and women in the Portland area most people wonder how does she have the energy to do it, especially when it comes to having a successful marriage and raising three children?

Answers to these questions all can be found in how she motivates her clients on a daily basis because she actually practices what she preaches.

I do spin three days a week and strength train two to three times a week. I’ve been an avid spinner for years, hence why I started BurnCycle. But after I had my son, Fox, I realized my body needed more, which is why I opened my cross-training studio, The Lab.

 NUTRITION Backup bananas because we go through about a bushel a day in the Duley house. Emergency burritos and wine in a can because I have too much energy and too many kids to put it in a glass and not break it.

 INSPIRATION Anyone actually doing something inspires me, but I also make it a point in my life to find mentors. Investing in people and seeing their growth really inspires me, too. I have to give credit where credit is due. A lot of what has allowed me to live this lifestyle is my partner. He is an entrepreneur as well and has been at it longer than me, so he helps guide me on this crazy path.

Learn More About Jessi Duley

To learn more about Jessi Duley and Burn Cycle visit her website at


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