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{"id":2251,"date":"2017-07-14T15:53:09","date_gmt":"2017-07-14T22:53:09","guid":{"rendered":"http:\/\/pdxpeople.com\/?p=2251"},"modified":"2017-07-14T20:22:43","modified_gmt":"2017-07-15T03:22:43","slug":"gert-boyle-chairman-of-columbia-sportswear-company","status":"publish","type":"post","link":"https:\/\/pdxpeople.com\/?p=2251","title":{"rendered":"Gert Boyle \u2013 Chairman of Columbia Sportswear Company"},"content":{"rendered":"<p><a href=\"http:\/\/pdxpeople.com\/wp-content\/uploads\/2017\/07\/2017-07-14_1646.png\"><img loading=\"lazy\" class=\"alignnone wp-image-2253 size-full\" src=\"http:\/\/pdxpeople.com\/wp-content\/uploads\/2017\/07\/2017-07-14_1646.png\" alt=\"\" width=\"395\" height=\"367\" srcset=\"https:\/\/pdxpeople.com\/wp-content\/uploads\/2017\/07\/2017-07-14_1646.png 395w, https:\/\/pdxpeople.com\/wp-content\/uploads\/2017\/07\/2017-07-14_1646-300x279.png 300w, https:\/\/pdxpeople.com\/wp-content\/uploads\/2017\/07\/2017-07-14_1646-70x66.png 70w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">Like Nike and other major brands from Portland, the Columbia Sportswear Company is globally known for their clothing, outerwear, and accessories but few people know the empowering story of their chairman Gert Boyle.<\/span><\/p>\n<p><span style=\"color: #000000;\">Born in 1924 in Augsburg Germany, Gertrude (Gert) Lamfrom\u2019s family was well known since her father owned what was then the biggest shirt factory in Germany before the start of World War 2.<\/span><\/p>\n<p><span style=\"color: #000000;\">Once the war began through her family\u2019s assets were seized by the government and she fled Nazi Germany with her parents, while her grandmother who stayed behind sadly died in a concentration camp.<\/span><\/p>\n<p><a href=\"http:\/\/pdxpeople.com\/wp-content\/uploads\/2017\/07\/gert-boyle-grant-highjpg-45b4f17212a578e0.jpg\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-2257\" src=\"http:\/\/pdxpeople.com\/wp-content\/uploads\/2017\/07\/gert-boyle-grant-highjpg-45b4f17212a578e0-255x300.jpg\" alt=\"\" width=\"255\" height=\"300\" srcset=\"https:\/\/pdxpeople.com\/wp-content\/uploads\/2017\/07\/gert-boyle-grant-highjpg-45b4f17212a578e0-255x300.jpg 255w, https:\/\/pdxpeople.com\/wp-content\/uploads\/2017\/07\/gert-boyle-grant-highjpg-45b4f17212a578e0.jpg 436w\" sizes=\"(max-width: 255px) 100vw, 255px\" \/><\/a><\/p>\n<h1><span style=\"color: #0000ff;\"><strong>About Gert Boyle<\/strong><\/span><\/h1>\n<p><span style=\"color: #000000;\">Gert\u2019s story is remarkable because when she arrived with her family in Portland Oregon in 1937 she didn\u2019t speak any English but she learned it quickly while her family laid down roots in America.<\/span><\/p>\n<p><span style=\"color: #000000;\">Although her father lost his business in Germany he didn\u2019t let that setback stop him from starting fresh in the United States, he borrowed money from relatives to purchase the Rosenfield Hat Company and he ultimately changed the name to the Columbia Hat Company.<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/6MCGfiRfHVw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"color: #0000ff;\"><strong>An Unlikely CEO<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">After graduating from Grant High School in Portland Oregon Gert received her B.A degree from the University of Arizona.<\/span><\/p>\n<p><span style=\"color: #000000;\">By the early 1960\u2019s Gert had married and started a family. Her father died in 1964, and her husband took over the company.<\/span><\/p>\n<p><span style=\"color: #000000;\">She designed the first fiishing vest and the company began to diversify into outerwear for sports enthusiasts since her husband was also an avid fisherman in the Pacific Northwest.<\/span><\/p>\n<p><span style=\"color: #000000;\">Sadly, Gert Boyle\u2019s husband died at the age of 47 in 1970 and she found herself faced with having to take over leadership of the company since it was also close to bankruptcy.<\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\"><em>&#8220;After making funeral plans all weekend, I showed up for work at Columbia Sportswear on Monday morning, and I&#8217;ve been showing up ever since,&#8221; Boyle told The Oregonian.<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><em>After a few rough years, Boyle refocused the company and expanded its line to tap into the Northwest&#8217;s growing love affair with the outdoors. Within a few years, she took a company known for producing duck-hunting hats and turned it into an international giant in outdoor apparel <a href=\"http:\/\/www.oregonlive.com\/west-linn\/index.ssf\/2010\/11\/gert_boyle_the_one_tough_mother_of_columbia_sportswear_outwits_armed_robber.html\">and fashion.<\/a><\/em><\/span><\/p><\/blockquote>\n<p><span style=\"color: #000000;\">With the help of her sons, Gert reshaped the Columbia Hat Company into the Columbia Sportswear Company, focusing more on outdoor clothing like Gore-Tex Parkas and accessories that outdoor enthusiasts use on a regular basis.<\/span><\/p>\n<p><a href=\"http:\/\/pdxpeople.com\/wp-content\/uploads\/2017\/07\/2017-07-14_1647.png\"><img loading=\"lazy\" class=\"alignnone wp-image-2258 size-full\" src=\"http:\/\/pdxpeople.com\/wp-content\/uploads\/2017\/07\/2017-07-14_1647.png\" alt=\"\" width=\"549\" height=\"349\" srcset=\"https:\/\/pdxpeople.com\/wp-content\/uploads\/2017\/07\/2017-07-14_1647.png 549w, https:\/\/pdxpeople.com\/wp-content\/uploads\/2017\/07\/2017-07-14_1647-300x191.png 300w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">Thanks to Gert\u2019s ingenuity the company quickly became one of the top sportswear brands in the United States especially after products like their Bugaboo jacket.<\/span><\/p>\n<p><span style=\"color: #000000;\"><em>\u201cThe Bugaboo put Columbia on the map for skiwear. It was inspired by the success of one of our hunting jackets. When you\u2019re hunting, you need a really warm coat, but after walking a mile or two, you get hot. By combining two jackets into one, we were able to offer versatility to tackle any conditions. Why not bring it over to the ski industry? I still think the funny name has something to do with its success. It\u2019s Tim\u2019s favorite mountain range.\u201d \u2013 <a href=\"https:\/\/www.outsideonline.com\/2169331\/well-never-stop\">Gert Boyle <\/a><\/em><\/span><\/p>\n<h3><a href=\"http:\/\/pdxpeople.com\/wp-content\/uploads\/2017\/07\/2017-07-14_1648.png\"><img loading=\"lazy\" class=\"alignnone wp-image-2255 size-full\" src=\"http:\/\/pdxpeople.com\/wp-content\/uploads\/2017\/07\/2017-07-14_1648.png\" alt=\"\" width=\"275\" height=\"360\" srcset=\"https:\/\/pdxpeople.com\/wp-content\/uploads\/2017\/07\/2017-07-14_1648.png 275w, https:\/\/pdxpeople.com\/wp-content\/uploads\/2017\/07\/2017-07-14_1648-229x300.png 229w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/><\/a><\/h3>\n<h3><span style=\"color: #0000ff;\"><strong>One Tough Mother<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Over the years Gert has also been the face of her company thanks to Columbia\u2019s \u201cOne Tough Mother\u201d campaign which features her in their television commercials.<\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\"><em>\u201cThe One Tough Mother ads were designed to make you laugh. Traditionally, the outdoor industry has always been very serious. Tim and I drew upon our real experiences and emotions, and that seemed to relate to people all over the world. I mean, who can\u2019t relate to a nagging mother? We ruffled some feathers over the years, but I never worry about those sensitive<a href=\"https:\/\/www.outsideonline.com\/2169331\/well-never-stop\"> types.\u201d<\/a><\/em><\/span><\/p><\/blockquote>\n<p><span style=\"color: #000000;\">Although the commercials were well-known during the 1980\u2019s and early 90\u2019s, Gert stepped away from the camera for a while once her company went public in 1998 but she resumed her work starring as the \u201cOne Tough Mother\u201d for Columbia Sportswear Commercials.<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/AEfadm2F84c\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"color: #000000;\"><strong><em>What&#8217;s changed since the last time you were in commercials?<\/em><\/strong><em><br \/>\nIn the last campaign, I was really the center of attention, and I think that served its purpose. But now I&#8217;m excited we&#8217;re going to put the spotlight on the rest of the company. We are a more global company and it will be great to see our employees working together to test our products in our backyard but also across Europe, Asia and Russia. As long as we&#8217;re making the warmest, most protective jackets (and have really good lawyers), I&#8217;ll make anyone go out in the snow and beta test.<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><em>Any anecdotes from the set?<\/em><\/strong><em><br \/>\nThere was one commercial where I got to ride up and down in a cherry picker to deliver a pizza to some (Columbia apparel) testers on a chair lift. It was fun, but the crew kept trying to put me in a harness so I wouldn&#8217;t fall off and break something.<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><em>Did you miss having your son in the new ads?<\/em><\/strong><em><br \/>\nI don&#8217;t miss him. I get to see my son Tim every day at work. And something tells me that he doesn&#8217;t miss being dragged through the car wash without a car. [A storyline from one of Gert and Tim&#8217;s original spots.]<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><em>Do you think advertising is too data-driven and not fun enough today?<\/em><\/strong><em><br \/>\nI think everything needs to be more fun, advertising included.<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><em>\u00a0<\/em><\/strong><em>Believe in your abilities and never take no for an answer. At least that&#8217;s <a href=\"http:\/\/www.adweek.com\/brand-marketing\/qa-gert-boyle-first-lady-oregon-making-ads-and-being-center-attention-167312\/\">worked for me.<\/a><\/em><\/span><\/p><\/blockquote>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/Pw6coQ2jSJg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span style=\"color: #0000ff;\"><strong>First Lady of Oregon<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Over the years Gert has earned the affectionate title of \u201c the first lady of Oregon\u201d because she\u2019s literally been one of the most well-known faces of the state thanks to her company\u2019s television commercials.<\/span><\/p>\n<p><span style=\"color: #000000;\">Now in her early 90\u2019s, Gert hasn\u2019t shown any sign of slowing down, especially in recent years following a botched robbery attempt in 2010 which left her battered and bruised.<\/span><\/p>\n<p><span style=\"color: #000000;\">With her positive attitude and desire to keep moving forward in spite of adversity it\u2019s likely that we will continue to see Gert Boyle as the face of the Columbia Sportswear Company and a visible part of Portland Oregon for years to come.<\/span><\/p>\n<p><span style=\"color: #000000;\">Learn more about Gert Boyle and Columbia Sportswear by visiting their website at<\/span> <strong><span style=\"color: #0000ff;\"><a href=\"http:\/\/www.columbia.com\">http:\/\/www.columbia.com<\/a><\/span><\/strong>.<\/p>\n<p>Click Here to Read More Articles on &#8211; <a href=\"http:\/\/pdxpeople.com\/category\/pdx-people\/\">People from Portland<\/a><\/p>\n<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-513\" src=\"http:\/\/pdxpeople.com\/wp-content\/uploads\/2016\/11\/PDX-People-Making-it-Happen-001.jpg\" alt=\"pdx-people-making-it-happen\" width=\"450\" height=\"153\" srcset=\"https:\/\/pdxpeople.com\/wp-content\/uploads\/2016\/11\/PDX-People-Making-it-Happen-001.jpg 450w, https:\/\/pdxpeople.com\/wp-content\/uploads\/2016\/11\/PDX-People-Making-it-Happen-001-300x102.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><br \/>\n<script><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like Nike and other major brands from Portland, the Columbia Sportswear Company is globally known<\/p>\n","protected":false},"author":2,"featured_media":2262,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[542,9],"tags":[697,707,701,700,702,696,703,705,704,699,698,706],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.5 - 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